Performance-based outbound — you only pay for qualified sales calls. $2,500 setup, then $300 per booked call. Book a Call
Resources

Guides on B2B outbound that actually works

Plain-English guides to performance-based lead generation, multi-channel outreach, and what B2B pipeline really costs. Written for founders and sales leaders in the US and Canada.

Book a Strategy Call $2,500 setup. $300 per qualified call.
Guide

What is performance-based lead generation?

The pay-per-qualified-call model explained: how it works, why incentives align, and who it fits.

6 min read
 Comparison

Cold email vs LinkedIn outreach

Strengths, limits, and why running both together beats either channel alone.

5 min read
 Pricing

How much does B2B lead generation cost?

Retainer, per-lead, per-qualified-call, and in-house costs compared — and how to judge value.

6 min read
Ready to start?

Prefer we just
run it for you?

Book a 15-minute fit check. We'll map your ICP and show what qualified output looks like — pay only per qualified call.

Take the Fit Check

$2,500 to build it. $300 for every qualified call after that.