Performance-based outbound — you only pay for qualified sales calls. $2,500 setup, then $300 per booked call. Book a Call
Performance-Based Outbound for Agencies

A full calendar of qualified sales calls.

We build and run your entire outbound system so you stop burning hours chasing leads. One setup fee, then you only pay for the qualified calls that hit your calendar.

Book a Strategy Call

$2,500 setup. $300 per call booked.

app.richoutreach.com/dashboard
This Month Live
0
Qualified calls
0%
Reply rate
$0k
Pipeline added
1,846Emails sent
312LinkedIn
38Warm calls
1,240Contacted
173Replied
41Qualified
23Booked
Calls booked — last 12 weeks
Activity Feed
Our clients have booked meetings with the likes of:
Sound familiar?

The problems we were built to fix

If your pipeline feels unpredictable, the issue is almost never your service. It's your outbound system - or the lack of one.

Last referral — 47 days ago
Entirely referral-dependent

Referrals are great until someone goes quiet. You have no control over when the next one lands, what size it is, or whether it's even the right fit.

M
T
W
T
F
12+ hrs/week lost to DIY outbound
Outbound is eating your week

You've tried writing cold emails and posting on LinkedIn. But doing it consistently while running a business is nearly impossible without a dedicated system.

DK
Wrong fit
JM
No budget
SR
Qualified
1 in 3 meetings worth taking
Taking the wrong meetings

When inbound does arrive, half the calls aren't a real fit. You spend time qualifying people out rather than closing people in.

Agency reportMonth 1
Emails sent0
Open rate0%
Positive replies0
Meetings booked0
Invoice — Paid
You've been burned before

You paid for a service, got a spreadsheet, and heard nothing back. That's exactly why we built our pricing the way we did. You pay once to get the system built. Everything after that is tied to a qualified call actually landing on your calendar.

Where your leads actually come from

Not another Apollo export

Most agencies pull the same static list from the same three databases everyone else is already emailing. We built our sourcing layer to search the live internet instead, so your prospects aren't seeing your message for the fifth time this month.

The old way
A database export
  • Same static list resold to every agency running the same play
  • Contacts go stale the moment someone changes job or company
  • Weak coverage of niche, local, or smaller-headcount businesses
  • No sense of timing - you've no idea if they're even in-market
How we source
Live internet search
  • Every list is built fresh from a description of your exact ICP
  • Pulled from 50+ live sources and verified before it reaches your sequence
  • Finds the smaller, niche, and local businesses the big databases miss
  • Layers in funding, hiring, and growth signals to time outreach right

Live data sources

Every campaign searches company sites, job boards, and social profiles in real time rather than querying one static, resold database.

Contact-level accuracy

Emails and numbers are checked before they reach your sequence, cutting bounces and protecting the domain reputation we've just spent two weeks warming.

Timing, not just targeting

Funding rounds, hiring sprees, and growth signals get factored in, so you're reaching people while they're actually in a buying window.

Where each search looks
Maps & local
Social profiles
Job boards
Company sites
Forums
Review sites
News & press
+40 more

Every prompt is cross-checked across sources before a contact reaches your sequence.

How each contact gets verified
1
Source A checked for a live match
2
Source B checked if no match found
3
Source C checked, and so on through 10+

First verified result wins. Unvalidated addresses never make it to your table.

Zero-bounce validated
Under the hood

The machine your setup fee actually builds

A simplified map of the funnel we install and run for you. Every lead moves through it automatically - watched, scored, and worked across three channels until they're ready to talk.

01 — Signals
We watch for buying signals

Not a cold list. We move when something says a company is in-market.

Actively hiring New funding New decision-maker Growth spike
02 — Enrich & verify
Enriched from live data, verified before anyone reaches out

Contact details are pulled fresh and validated. No bounces, no guessing, no stale exports.

03 — Three channels, one conversation
LinkedIn
  • Connect as a real person, not a pitch
  • Lead with something genuinely useful
  • Nurture until the conversation opens
Email
  • Personalised opener, never a template
  • Follow-ups that change angle, not repeat
  • Proof and case study before the ask
Warm calls
  • Showing interest but gone quiet? We call
  • A human on the phone, not a script
  • No warm lead gets left on read
04 — The asset
A free asset your market actually wants

Researched, written, and designed for your exact ICP, with its own landing page. Every download drops into a nurture sequence that keeps working long after the first touch.

05 — Intent scoring
Every action quietly adds up
Opened an email+1
Clicked a link+3
Downloaded the asset+5
Viewed your pricing+8
Replied+20
Score where a human steps in and works the lead personally 0+
06 — The only outcome you pay for
A pre-qualified call lands on your calendar

Fit-checked against your ICP before it books. Everything above this line is included - you're never billed for activity, only for this.

$300 — billed only here

This is the deliberately simplified view. The exact sequences, timing, scoring thresholds, and copy are the playbook we build for your business - and that part stays off the public internet.

Our Process

Your Campaign Timeline

From strategy call to a full pipeline - here's exactly what happens and when.

Day 1

Strategy & ICP Definition

We start with a deep-dive call to align on your ideal customer, messaging angles, and what a qualified meeting looks like to you. You approve everything before a single email goes out.

$ richoutreach icp-build --client "YourBusiness" Analysing deal history and win patterns... Mapping pain profiles to ICP segments... Writing email sequences and LI copy... ICP confirmed: B2B service firms $5M–$50M Primary target: Founder / MD / Head of Sales 5-step email sequence approved LinkedIn outreach copy signed off — READY TO BUILD —
Sending domains registered

3 lookalike domains set up, DNS configured, inboxes warming

Prospect list built

1,240 verified contacts sourced live and matched to ICP - 98.1% email accuracy

LinkedIn profile optimised

Headline, banner, and about section rewritten for ICP resonance

Weeks 1–2

Infrastructure & List Build

We set up your sending domains and warm the inboxes over two weeks. Your prospect list is researched, verified, and segmented. Your LinkedIn profile is optimised. Your primary domain is never touched.

Weeks 3–4

Outreach Launch & Testing

Cold email and LinkedIn outreach go live simultaneously. We A/B test subject lines, openers, and CTAs, making data-driven adjustments weekly. You get a 2-week check-in call to review early results.

Initial results look strong - the low-pressure CTA is opening conversations faster than expected.
Brilliant. That's exactly what we were hoping for. Keep scaling that variant.
Subject line B is performing 2.3x better. Deploying across all sequences now.
First qualified reply just landed. Pre-qualifying now before passing over.
62%
Open Rate
14%
Reply Rate
8
Meetings
Month 2

Full-Scale Outreach

Sequences are running at full volume, reaching thousands of ICP contacts each month across email and LinkedIn. Warm leads get a personal call from our team. You receive a monthly report with open rates, reply rates, meetings booked, and ROI breakdown.

Month 3 onwards

Optimisation & Scale

We retarget prospects who haven't responded, double down on what's working, and explore scaling into new segments, industries, or geographies. Monthly strategy calls keep everything aligned to your growth goals.

A/B Test Results
Variant B — Short opener
+24%
Winner
Variant A — Story lead
+11%
Testing

Winning variant deployed across all active sequences — retargeting segment live.

Is this you?

Who this is built for

RichOutreach works best for a specific type of business. If this is you, the system works. If it isn't, we'll tell you on the first call.

B2B service businesses with proven deliveryAgencies, consultancies, SaaS founders, MSPs, recruiters. You've got clients - you just need more of them.
Average deal value of $10k or more per yearOne closed deal should cover the cost of the calls that got you there several times over. If your deal value is there, the economics work heavily in your favour.
No full-time sales or BDR function in placeYou're the closer. You just need someone building you a consistent pipeline so your time goes on real opportunities.
Selling into the US or Canadian marketOur sequences, LinkedIn content, and targeting are built specifically for North American decision-makers.
Not a fit if you are:
  • Selling to consumers (B2C)
  • Pre-revenue or still validating your service
  • Looking for brand awareness over booked meetings
  • Unable to handle a steady, growing flow of qualified calls
The offer

One setup fee. Then you pay for results.

$2,500 to build the system properly. After that, $300 for every qualified call that lands on your calendar. Nothing for opens, clicks, or activity reports.

One-Time Setup
Outbound System Build

Everything built, configured, and warmed properly before a single message goes out.

$0 one-time
  • ICP definition and full messaging suite
  • Cold email infrastructure: separate domains, full setup and warmup
  • LinkedIn profile optimisation and content setup
  • Additional LinkedIn profiles set up and optimised
  • LinkedIn relationship nurturing
  • InMail nurture sequence for unaccepted connection requests
  • Lead magnet researched, written, designed, promoted, and tracked
  • High-converting landing page
  • Nurture email sequence for all lead magnet downloads
  • Sales scripts, sequences, and copywriting
Performance-Based
Per Qualified Call

You only pay when a call matching your ICP lands on your calendar.

$0 per qualified call
  • Billed only if the prospect matches your agreed ICP
  • Dedicated account manager and client success manager
  • Weekly reporting and live lead tracker
  • No call, no charge. Wrong fit, no charge either
  • Constant communication through email, WhatsApp, or Slack
Book a Strategy Call
Run the numbers

Deliberately conservative maths

Drag the sliders and see what the system has to do to pay for itself. The defaults are modest on purpose - no best-case fantasy projections.

Your average deal value$15,000

Annual value of one new client to your business.

Qualified calls, first 90 days10

We've set this low. Campaigns need the 90-day runway to warm up and reach full output.

Your close rate on those calls15%

These are pre-qualified, ICP-matched prospects - but we'll assume you close like they're cold.

Total cost (setup + calls)$5,500
Deals closed (rounded down)≈ 1.5
New revenue$22,500
4.0x
return on total spend, first 90 days
At this deal size the economics get tight. It's exactly why we ask about deal value in the fit check - we'd rather tell you now than after you've spent anything.

Assumes no repeat business, no referrals from the clients you close, and no value beyond year one. Your close rate is yours - these are estimates, not guarantees.

Common questions

Straight answers

If something's stopping you from booking a call, the answer is probably here.

Most cold email fails for one of three reasons: wrong ICP, generic messaging, or no follow-up system. A single-channel blast with no LinkedIn and no warm calling layer is half a strategy. What we run is a coordinated three-channel system - email, LinkedIn, and calling - all targeting the same prospect at different touchpoints. If what you tried before didn't include all three, it wasn't a fair test.
Before we launch anything, we build your ICP criteria together - industry, company size, title, deal value, and any disqualifiers. Every prospect is scored against those criteria before we hand them to you. Here's the part that matters most under our pricing: if a meeting doesn't match your agreed ICP, it doesn't count, and you don't pay for it. We only get paid when you do.
There's a $2,500 setup fee to get everything built and live. After that, you're not paying a retainer regardless of results, you're paying $300 per qualified call we book. If your average deal value is $10k or more, one closed deal covers the cost of the calls that got you there many times over. The real question isn't whether you can afford this. It's whether you can afford to keep running on referrals alone.
Your primary domain is never used for outbound. We set up separate sending domains and mailboxes - properly configured with SPF, DKIM, and DMARC, and warmed before any sequences go live. Your main domain, website traffic, and sender reputation stay completely separate and protected.
Onboarding takes around two hours - a kickoff call and a review call before anything goes live. After that, your only job is to show up to the meetings we book. We handle everything else. Most clients spend less than 30 minutes a week engaging with us once the system is running.
There's no contract to be locked into in the way you're thinking. You pay $2,500 once to get the system built, and after that, you only pay $300 for each qualified call as it lands. If we don't book any, you don't owe us anything beyond the setup. There's still a 90-day runway needed to warm the infrastructure and let campaigns reach full output, but the financial risk sits with us, not you.
If they're consistently delivering a strong flow of qualified meetings a month across email, LinkedIn, and warm calling, you don't need us. But if they're handling just one channel or outbound is one of many things on their plate, we can run alongside or replace that function, usually at a lower cost per meeting than a full-time hire once you factor in salary, tools, and management overhead. And you only pay when a call actually lands, not for the time in between.
Ready to start?

A 60-second check.
Then a real conversation.

Answer 5 quick questions so we know it's a fit, then book straight into a 15-minute call where we'll map your ICP and walk through exactly what's covered by the $2,500 setup and the $300 per qualified call after that.

$2,500 to build it. $300 for every qualified call after that.