Most outbound is sold the wrong way round. Agencies bill a monthly retainer for effort you cannot verify, and the incentive quietly shifts from your pipeline to their renewal. We built RichOutreach to remove that misalignment entirely.
What we believe
Outbound is not dead — bad outbound is. The reason cold email and LinkedIn "stop working" for most companies is that they are run single-channel, on recycled lists, with generic copy, and no follow-up system. Fix those layers and coordinate three channels against the same prospect, and outbound becomes one of the most reliable pipeline sources a B2B company can own.
We also believe you should not carry the risk of finding that out. So we do. We invest in the infrastructure, the data, the copy, and the labour, and we recover it per qualified call — billed only when a prospect matches the ICP we agreed together.
How we're different
As a startup, our value is our technology and our offer, not a large services team you are paying to manage. Our sourcing layer searches the live internet and intent signals rather than reselling the same static databases everyone else emails. Our model puts the financial risk on us. And our focus is narrow on purpose: qualified sales calls for B2B companies with proven delivery and meaningful deal value, selling into the US and Canada.
Who we work with
B2B SaaS, IT services and MSPs, financial and professional services, and recruiting and staffing firms — companies with an average deal value around $10k+ and no full outbound function already delivering.
The only way to reach us
We keep our attention on qualified opportunities, so the single way to start a conversation is the fit check: a few quick questions, then a 15-minute call. It respects everyone's time and means the conversations we do have are worth having.