Performance-based outbound — you only pay for qualified sales calls. $2,500 setup, then $300 per booked call. Book a Call
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Outsourced lead gen vs hiring an SDR

Both fill a pipeline. One costs a salary before a single meeting lands; the other costs a fixed price only when a qualified call is booked. Here is the honest comparison.

Book a Strategy Call $2,500 setup. $300 per qualified call.

Hiring a sales development rep is the default answer to a thin pipeline — but it is also the highest-risk one. You commit to a salary, benefits, a tool stack, and months of ramp before you know whether the channel works for you. Outsourced performance-based lead generation inverts that: the provider carries the cost of building and running the system, and you pay per qualified outcome.

Side by side

The real comparison

In-house SDRRichOutreach
Upfront commitmentSalary, benefits, tools before results$2,500 one-time build
Ongoing cost$70k+ salary regardless of output$300 per qualified call only
Ramp time2–4 months to productivitySystem warms over ~90 days, then runs
ChannelsUsually one done well at a timeEmail + LinkedIn + calling, coordinated
Risk if it underperformsSunk salary; you eat the costNo qualified calls, no charge
Key-person riskThey leave, you restartSystem persists independent of any hire
Management overheadYou coach, monitor, and manageDedicated account and success manager

This is not an argument against ever hiring. It is an argument for proving the channel with outcomes-based pricing first — then hiring from a position of knowledge, not hope.

The offer

One setup fee. Then you pay for results.

$2,500 to build the system properly. After that, $300 for every qualified call that lands on your calendar. Nothing for opens, clicks, or activity reports.

One-time setup — $2,500
The system, built and warmed
  • ICP definition and full multi-channel messaging suite
  • Dedicated sending domains and mailboxes, configured and warmed
  • LinkedIn profile optimisation and outreach setup
  • Lead magnet, landing page, and nurture sequences
  • Sales scripts, sequences, and copywriting
Performance — $300 / call
Pay only per qualified call
  • Billed only when the prospect matches your agreed ICP
  • Dedicated account and client success manager
  • Weekly reporting and a live lead tracker
  • No call, no charge. Wrong fit, no charge either
  • The financial risk sits with us, not you
Book a Strategy Call
Common questions

Straight answers

It depends on output, but the risk profile is very different. A single SDR often costs $70,000+ all-in per year before they book a meeting. With RichOutreach there is a one-time $2,500 build and then $300 per qualified call — you pay for outcomes, not salary, ramp, tools, or management.
In theory, but one person rarely runs email infrastructure, LinkedIn, and calling well at once, and they can only work so many hours. Our system runs all three channels at scale without a single point of failure.
A new SDR typically takes months to ramp, and if they leave you start over. Our infrastructure warms over the first 90 days and the system persists regardless of any one person.
Yes — if you already have strong outbound leadership and want to build a large, owned team over time, in-house can make sense. Many companies use us to prove the channel first, then hire once the motion is validated.
Ready to start?

Prove the channel
before you hire.

Book a 15-minute call and we'll map what qualified output looks like for your ICP — so any future hire is a decision made on evidence.

Take the Fit Check

$2,500 to build it. $300 for every qualified call after that.