If you have been burned by a retainer that billed for activity and delivered little, this is the alternative: outcomes-based pricing, multi-channel outreach, and no charge for meetings that don't match your ICP.
The lead-generation agency model is overdue for a rethink. The standard deal — a fixed monthly retainer for a set number of sends — pays the agency whether or not you get qualified meetings. RichOutreach is built as the alternative: you invest once in the system, then pay only for the qualified calls it produces.
No retainer. No single-channel blasting. No charge for wrong-fit meetings. You pay $300 per qualified call, and the risk of building and running the system is ours.
| Typical retainer agency | RichOutreach | |
|---|---|---|
| Pricing | Monthly retainer, paid regardless | $2,500 once, then $300 per qualified call |
| Incentive | Renewal and activity | Booked, ICP-matched calls |
| What you pay for | Hours, sends, reports | Qualified meetings only |
| Channels | Often single-channel (email only) | Email + LinkedIn + calling |
| Lists | Recycled database exports | Live-sourced to your ICP |
| Wrong-fit meetings | Still billed | Don't count, not charged |
| Risk | Sits with you | Sits with us |
$2,500 to build the system properly. After that, $300 for every qualified call that lands on your calendar. Nothing for opens, clicks, or activity reports.
Book a 15-minute call and we'll show exactly how the model works for your ICP — and where the economics do and don't make sense.
$2,500 to build it. $300 for every qualified call after that.