We build and run your entire outbound system across LinkedIn, email, and calling — then you only pay for the qualified sales calls that land on your calendar. One setup fee. No retainer. No charge for activity.
Performance-based lead generation flips the agency model. Instead of paying a monthly retainer for effort you cannot see, you pay a one-time build fee and then a fixed price for each qualified sales call that actually reaches your calendar.
Traditional lead-gen agencies get paid whether or not you get meetings. That misaligns incentives from day one — the agency is optimising for a renewed retainer, not for your pipeline. RichOutreach only makes money when you do. We carry the cost of infrastructure, data, tools, and labour, and we recover it per booked call at $300 each, billed only when the prospect matches the ICP we agreed.
$2,500 once to build and warm the system, then $300 per qualified call that matches your ICP — and nothing at all for opens, clicks, or activity.
Most lead-gen breaks because it is single-channel, list-recycled, and billed by the hour. We rebuilt every layer of the system around one outcome: qualified calls on your calendar.
We build target lists from the live internet and intent signals, not the same stale Apollo export everyone else is emailing. Your prospects aren't seeing your message for the fifth time this month.
Email, LinkedIn, and warm calling hit the same decision-maker at different touchpoints. Coordinated multi-channel outreach lifts reply rates well beyond any single channel run alone.
No retainer. No charge for opens, clicks, or activity dashboards. You pay a fixed price per qualified call that matches your agreed ICP and lands on your calendar.
Outbound runs on separate sending domains and mailboxes with SPF, DKIM, and DMARC configured and warmed. Your primary domain and sender reputation are never touched.
Every prospect is scored against the criteria we agree together. If a booked call doesn't match your ICP, it doesn't count and you aren't charged for it.
Sequences, LinkedIn content, and targeting are written specifically for US and Canadian decision-makers, time zones, and buying behaviour.
Exactly what happens, and when. Most campaigns reach full output inside the first 90 days as the infrastructure warms and the data compounds.
A short qualification form, then a 15-minute call. We map your ideal customer profile, deal value, disqualifiers, and the exact titles worth your time. If we are not a fit, we tell you on that first call.
We set up dedicated sending domains, mailboxes, and optimised LinkedIn profiles, then warm them. Nothing goes out until the infrastructure can send safely and land in the inbox.
We research your market and write the full multi-channel messaging suite: email sequences, LinkedIn connection and nurture copy, InMail follow-ups, and call scripts.
Campaigns go live. Every prospect is worked across email, LinkedIn, and warm calling until they are ready to talk, then scored against your ICP before we hand them over.
Qualified calls land on your calendar. You get weekly reporting and a live tracker, and we keep testing angles, lists, and copy to push output up over the 90-day runway.
$2,500 to build the system properly. After that, $300 for every qualified call that lands on your calendar. Nothing for opens, clicks, or activity reports.
Answer a few quick questions so we know it is a fit, then book straight into a 15-minute call where we map your ICP and walk through exactly what the setup and per-call pricing cover.
$2,500 to build it. $300 for every qualified call after that.